Yes, this tweet did happen. But isn’t it oh so familiar?! While others are out doing cartwheels over this announcement, I can’t help but think about all the times that H&M has announced launch dates of its e-commerce site, none of which ever came to fruition. Seeing as though this was not even an “official” announcement, I will bottle my excitement and believe it when I see it. Maybe it will happen August 2013. Maybe it won’t.
Posted in Fashion
Tagged 2013, @hmusa, @theglamnetwork, august, e-commerce, ecommerce, H&M, Online, shopping, store, tweet, twitter
Last Friday, H&M launched its new concept store “& Other Stories.” It is a more upscale, personal, and unique version of what a regular H&M store would be like. And I for one and in love! The store embodies much of what I believe in as a blogger and fashion influencer. The Creative Director, Sara Hilden-Bengtsson spoke of the idea behind the new brand stating, “women create looks differently than they did 10-15 years ago. They create their own stories through their personal style and they know fashion.” YES, we sure do! This isn’t you grandma’s fashion world anymore. The rules are gone and we are free to play. The only bad thing about this launch is that it isn’t available to those of us in the US, but I will be patiently waiting. For all you international ladies visit their site to see the new offerings.